Incorporated in 2003, TracPoint provides Loyalty and Marketing programs that help businesses leverage their customer base to increase sales. We believe that every marketing dollar spent should be tracked and measured so business owners can learn what works and what doesn’t…so advertising dollars can be spent with confidence and/or eliminated when a particular medium doesn’t produce. Having a wireless industry focus along with the experience of working with many retailers on hundreds of marketing campaigns across the country has allowed us to develop best practices, and build unique innovative programs that deliver results.
So…at a time when competition for new subscribers is at an all time high, penetration rates are approaching 90%, upgrades are the majority of your equipment sales, and your advertising/co-op dollars are no longer producing acceptable results, creative strategies are needed for savvy retailers to survive. Your advertising efforts must differentiate your business from the competition and keep your customers out of your competitor’s stores. We create these programs, then bundle them into proven turn-key services which can be easily implemented by our clients.
Automated Gift Card Mailers
After years of doing thousands of Direct Mail campaigns we’ve identified the best way to drive the highest response rates. Our mailing experience has taught us that highly personalized plastic Gift Card mailers are treated differently than any paper mailer product, and simply outperforms other direct mailers by a wide margin. TracPoint offers these customized and personalized Gift Card Mailers in several different formats.
Gift Card Self Mailers
Our Self Mailer formats are ideal for Wireless Retailers looking for a fast and simple way to send Gift Card Mailers as Thank You’s and Upgrade offers directly from their store.
Much like our Automated Mailers, TracPoint’s self mailers are custom designed for you, with your company logo, authorized carrier logo, address, telephone number, web address and bar codes. Instead of TracPoint mailing out the Gift Card Mailers for you, we send them straight to your stores, so you can reach your customers with offers the very same day! Simply hand write your customer’s address information on the card, fill out the expiration date on the back, personalize, sign it and send it out the door!
In-Store Loyalty Products
What are you doing to differentiate your store and build up your customer database?
With penetration rates approaching 100%, competition for new subscribers is at an all-time high and all retailers need a proven way to differentiate themselves from their competitors. TracPoint’s loyalty products are customized for each wireless retailer to make their stores stand out.
Entice your customers with sign up incentives and create a connection between them and your stores. Make your customers always feel like they are getting a deal when they come back to you.
Mobile Loyalty App
Key Ring is the free mobile application that compiles all your paper and plastic loyalty cards into one place. Key Ring was created to provide people with a hassle free solution to save time and money while on the go.
As a Retailer, you are in the perfect situation to take advantage of Key Ring. When your customers purchase a new Smart Phone, have your sales reps download Key Ring onto your customer’s new phone, and then load your very own customized Digital Loyalty Program. This process only takes a minute, and from there on out you will have a direct line of communication with your customers to send them offers, collect their information in a central location, and most importantly get them back into your stores.
Gift Card Products
Set your retail stores up with your very own Gift Cards!
Allow your customers to purchase Gift Cards with different dollar amounts at your stores. With your company logo and stunning creative, gift cards are an exciting form of branding for your company, and a constant reminder of your business and its products.
It would be our pleasure to personally introduce to the great team that is TRACPOINT Marketing. Please fill out the contact information to the right and we help get your relationship started with TRACPOINT.